This post is part three of a series explaining how and why Exertia exists. Read here for part one and here for part two.
So: we have a big picture view of the problem, and we have a portrait of what that looks like in person. Now all that’s needed is to solve it. So let’s go!
Our ambitious plan for Exertia is to revolutionise how we relate to exercise. We want to be the first step towards building a future that fits us as people.
In this future, gaming and play will be central. We will learn through play, heal through play, maintain ourselves through play – just like every other animal species does now.
And in this future, exercise will be something implicit again. Not a tacked-on thing that we have to keep reminding ourselves to do. Not an obligation that feels like a chore because doing it goes against our basic hunter-gatherer natures. Just – fun.
Looking around us, there are numerous complaints which can be improved by regular exercise, both physical issues and, increasingly, mental health issues.
The trick to living a healthier lifestyle is to remove the obstacles that make it hard. Let’s take away the pressure to do it and instead make it a good time. Let’s not worry about other people and just do it for our own sake. Let’s use what drives us in other ways to help us stay healthy – whether that’s competitiveness, working on projects, the interest in a good story, solving mysteries, exploring new places or beating your own scores.
Let’s remove the external pressures, and the obstacles that stop us, and take back control. If we do that, exercise and a healthy lifestyle will be something that happens to us, rather than something we have to seek out to do.
The Joyride is the first example of gaming technology designed to bridge the psychological gap between where we are, as a species, and where we’ve come from.
Watch this space cause it’s going to be big.
If you want a chance to get on the Joyride, go to our main website www.exertia.co.uk and sign up now!
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