Why start a business? In this blog series we’ll explain some of the thinking and motivation behind Exertia, and why we think it’s so necessary. Let’s kick off with Tobias for part one of the series.
I’m a sci-fi geek interested in futurism. This makes me fun at parties, but only the right kind of parties.
But when I’m among likeminded people there’s a topic that keeps cropping up again and again: what are we humans going to become? What happens to us when we let robots take on all the real work?
There are a lot of ways it could go right, and a lot of ways it could go wrong, and one of the ways it could go wrong is this:
Technology was supposed to improve our lives, yet more and more it seems to be stealing them away. The path of least resistance, and the path we’ll follow by default if nothing gets in the way, is that technology gets better and better and we trade away more and more of ourselves in the process.
You can feel this already – we know that modern lifestyles aren’t making us happy. There might be lots of reasons for this but I think a major factor is that modern work doesn’t make us feel like people anymore. More time put in at the office does not translate to more of the things that the back of our brain values. Our bodies don’t understand money. They don’t understand forms. They want to be out there doing hunter-gather things. And even though our office jobs will leave us a lot better fed and protected than if we just walked out and killed and ate the nearest pigeon – our bodies don’t understand that.
We are not living in tune with how we’re supposed to live. But the thing about technology is we’re the ones making it – to some extent, we get to shape how it goes.
Why am I founding a business? Because we need the future to be made of stuff that’s shaped to fit the way our hunter-gather background made us. And if we want that to be waiting for us in the future, we have to start working on it now.
If you too want to live in tune with nature without leaving your PC, go to www.exertia.co.uk and sign up now!
The Exertia Blog 